Windows Glass – Microsoft’s Problem Isn’t Innovation

Windows is Microsoft's Innovation Problem

This last week Google announced a really exciting look into the future called Project Glass. Naturally, Google debuted it with a YouTube video that enticed you with the possibilities, but they did more than that. This wasn’t some futuristic video meant to inspire people to build interesting products, this wasn’t just a prototype one researcher had cobbled together in a lab somewhere – this was an actual alpha product that many Googlers have since been seen sporting around town. I am, unfortunately, not among them.

Microsoft Windows Glass 2012 Service Pack 2 R3

It didn’t take long for the Microsoft parodies to start. Pitting innovative Google against a Microsoft that was still partying like it was 1995. The first video decries Microsoft’s overuse of dialogs, pop-ups and notifications. I would come to Microsoft’s defense on this one, were it not all too true. It seems like I’m constantly interrupted on Windows by crap I don’t care about. I’m looking forward to my upcoming upgrade to a Macbook Air (Hurry up and release the new ones already Apple!)

 

The parody continues with these old style View-master glasses, wittily branded as Windows Glass. Seeming to reinforce a common perception – while the rest of the world has moved on, Microsoft is just sitting around listening to 8-track tapes and raving about color TV. It’s surely a common refrain from many that Microsoft has lost the ability to innovate, that other large tech companies continually run circles around Microsoft. Whether it’s Apple trifecta of iPod, iPhone, iPad, or Amazon’s AWS or pretty much anything Google has done in the last 10 years.

Microsoft doggedly improves Windows and Office. Milking it’s cash cows for all they’re worth. Sometimes they take a step backwards (Vista, and IMO Windows 8), sometimes they have a hit (Windows 7, Office 2010). All the while slowly losing share in servers, databases and anything to do with the web or big data. Every now and then they’ll strike out in desperation and the predictably grim results – Zune, Windows Phone (though I think they still have time to become a 5% market share player here). Occasionally they’ll do a great job copying a competitor (Bing). Even rarer is the breakout hit where they redefine a market (Xbox).

Looking at this track record it’s easy to assume that Microsoft has an innovation problem. I don’t believe that is true.

Microsoft has a Windows and Office Problem

Specifically, things which aren’t good for Windows or Office rarely, if ever, see the light of day. Like a good example in the making for the next in the Innovator’s Dilemma series these projects are killed. Whether it’s an irony laden turn by Windows/Office senior management to ‘cut off their air supply’, or a slow leaking of resources so the project has no choice but to rot – the end result is the same.

You might think that I’m awfully down on Microsoft, I’m not. The truth is Microsoft is GREAT at innovation. You only need to take a quick gander through some of the great ideas and prototypes that come from Microsoft Research. Everything from the pinch-and-zoom mobile browsing we take for granted on the iPhone (Microsoft and Apple have patent cross licensing deals), or Cleartype text that makes innovative use of LCD characteristics to improve text quality, or XML HTTP Request which birthed web apps.

When I worked at Microsoft I would browse the annual Techfest like a kid in a candy store. The scope of innovation was broad and deep, with some of the best ideas at least on par with Google’s Project Glass. It was a phenomenal demonstration of visionary and innovative thinking.

But it stopped there. It stayed as visionary and innovative thinking. It stayed with the handful of researchers who broke the ground. It rarely made it into a product or shipped alone to users to refine and get feedback. Most of the great ideas died on the floor of Techfest, or came back year after year until it was nothing more than the decaying zombie ravaged by the progress of time and technology.

I Want Microsoft to Deliver Innovative Products

It might sound odd for someone from Google to passionately want Microsoft to deliver innovative products. If you step back for a moment you’ll see that no single company can ever have all the great ideas or push the industry forward. It takes many companies working with slightly different goals and biases to fully explore a space and push technology forward. In fact, it takes more than just companies – universities and government are important partners. If you doubt government’s inclusion you may go ahead and shut off your Internet and stop using GPS now.

Microsoft’s window of opportunity to impact the evolution of technology is closing. Please, don’t kill your innovation before it can grow up.

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